Nov 12, 2024
Redesigning E-commerce for Conversion
Overhauled an online retail experience by optimizing the user flow and simplifying checkout, leading to a 25% increase in sales.
A user-centered transformation designed to boost sales, enhance user experience, and streamline navigation for an e-commerce platform.
The challenge
The platform struggled with low conversion rates, unclear navigation, and a lack of visual hierarchy, making it difficult for users to find products efficiently and complete purchases.
The approach
Using insights from user research and heatmaps, we identified pain points and prioritized solutions. Our process included:
Simplifying navigation with intuitive category structures.
Crafting a modern, responsive design for seamless mobile and desktop experiences.
Enhancing product pages with better imagery, concise information, and clear CTAs.
The outcome
The redesign increased conversion rates by 25%, improved customer retention, and reduced bounce rates by 15%. User testing confirmed that shoppers found the new experience intuitive, visually engaging, and trustworthy.
